Idea Enablers

06 March 2012

Never use these words.

Advertising professionals are ranked just above car salesmen and insurance salesmen in a study about trustworthiness in business.

Most of the verbiage ad agencies use is completely useless to clients and potential clients and is a complete turn-off when used excessively. We’ve compiled a list of jargon that we never use, and you should avoid:

Best practices
Game changing
Value add
Dog and pony show
Next level

Use clear and honest verbiage in your dialogue and your marketing and you’ll instantly be more engaged with your audience.

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